Thursday, November 6, 2014

Designing For an Emotional Response



Physical courage, strength, warmth, energy, basic survival, ‘fight or flight’, stimulation, masculinity, excitement



Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.

Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity

Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, stagnation, blandness, enervation



 Spiritual awareness, containment, vision, luxury, authenticity, truth, quality

Physical comfort, food, warmth, security, sensuality, passion, abundance, fun


Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.



Psychological neutrality





 Sophistication, glamor, security, emotional safety, efficiency, substance


Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency



Seriousness, warmth, Nature, earthiness, reliability, support




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